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Practical guide · Part 2

Teach the AI Who You Are: Your Business Memory File

The Youleap team• Updated June 2026• 20 minute read

You have a folder connected to Claude (if not, start from Part 1). Now we teach the AI who you are. This turns it from a general chat into an assistant that knows your business, speaks your language and knows who you sell to.

You need Part 1 first. This guide continues from the point where your folder is already connected to Claude. If you have not done this yet, start here.

Why this is the most important step

You connected the folder, but Claude still does not know you. This step turns it from a general tool into a personal assistant for your business:

What are we going to prepare?

One simple file called CLAUDE.md that sits in your folder. It is not code. It is plain text that explains who you are. Claude reads it automatically every time and treats it as the "identity card" of your business.

What is an "MD file"? It is just a text file. You can write in it in free-flowing language, exactly like a Word document, with no technical knowledge.

1 Prepare the file - together with Claude

Open Claude on your folder

Open Claude (the same terminal screen as in Part 1), and make sure your folder is connected and shown at the bottom.

Ask Claude to interview you

Instead of sitting in front of a blank page, let Claude lead. Copy this message and paste it into the chat:

💬 Copy and paste into Claude
Hello Claude! I want you to get to know my business so that you can help me with marketing, sales and running the business. Let's create a file called CLAUDE.md together that explains who we are. Ask me questions one at a time - what we sell, to whom, and how we speak to customers - and after I answer, write the file and save it in the folder. Speak to me in plain English.

Answer the questions - in free-flowing language

Claude will ask you one question after another. Answer naturally, as if you were explaining to a new employee: what you sell, who your customers are, what your tone is, and what is important to you. There are no right or wrong answers.

Claude writes the file - you approve it

At the end of the interview, Claude will write the file and save it in the folder. Go through it. If something is not accurate, just tell Claude to correct it.

Do you want Claude to know not only you, but all the data of your business?

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2 Check that it works - the "wow" moment

Ask Claude for something real. For example: "Write a short post for our customers about this month's promotion." Notice how the answer suddenly speaks your language and knows the audience and the products. This is the moment when the AI becomes an assistant for your business.

Summary - what we did

Together with Claude, you built the CLAUDE.md file, the "identity card" of your business. From now on, in every conversation, Claude knows who you are, what you sell and to whom. This was only one file. Imagine what happens when your whole business is connected.

Next step · Part 3

You have a brain that knows you. Now give it a team.

In Part 3, we organise the brain by department and role: sales rep, marketing, data. Claude will then act like a whole team, not like a single employee.

To Part 3 → ← Back to the Knowledge Center